My Pie: illustration and design

Illustration and graphic design for My Pie, a friendly startup based in Paris. My pie specialized in the production of French pies based on the popular product from New Zealand, and their friendly and colorful visual identity is reflective of their values. They are present at music festivals all over France and in over 40 bars in Paris, and have recently started collaborations with Franprix and Monoprix grocery stores. This is an excerpt of the visual work done for them over a few months, including illustration, print design and product photography.

My Pie is a young startup full of energy and potential. The founders discovered pies during a trip to New Zealand, and have been keen to share the product in France ever since. Working with the visual identity defined by Tom Chegaray, our goal in design and marketing direction was to help them define the company's values and mission and implement a yearly strategy to put the mission forward on all appropriate supports, including illustration, print design, photography and motion graphics.
Preliminary sketches for the design of cardboard settings for menus
Product photography and animation to promote Tom Chegaray's packaging design
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