Les Passerelles is a French organization that aims to bridge the different parts of the French penal system and create a connection that lessens social biases. Their goal is to enable awareness of patriarcal and sexist culture in our society, and provide ways for people to think about and question the biases they might have. Through in-company training sessions, they provide a set of tools enabling more careful choices of words and actions that allow us all to live in a more equal society.
Les Passerelles : Branding and Logo Design
Logo Design, Illustrations and branding for Les Passerelles, a feminist group offering educational tools aiming to challenge sexism and cultural biases. Since the project challenges current standards, the logo and its hand-lettered typography are presented in an unusual format. To accompany the brand identity, hand-drawn patterns and illustrations provide a feminine yet sober visual approach.